Break the drinking cycle—from the inside out
An in-depth, transformational journey to
uncover the “why” behind your drinking,
heal the dependency cycle,
and redesign an alcohol-free life guided by fulfillment and purpose.
1:1 Private Coaching
Tailored, multi-layered support that combines
private 1:1 coaching + on-demand program + intimate group support.
A Past Student, Patrick
Jeanette is one of the most kind hearted and non-judgmental persons I have met. The biggest AHA moment in Sober Curiosity Lab is that I am NOT somehow broken or defective.
It’s time to stop believing white-knuckling is the key to a fulfilling alcohol-free life
You didn’t get stuck in the drinking cycle because you’re weak or broken—
You were trying to be happy, the best way you knew how.
Mainstream recovery told us to:
- Call ourselves alcoholics
- Admit we’re powerless
- Just quit
While these approaches have helped some people, they often leave high-functioning drinkers stuck in what I call the dependency loop.
What keeps us stuck isn’t alcohol itself, it's...
the NEED
- To relax.
- To take the edge off after a long day.
- To have something—anything—to look forward to.
- It’s the weight of carrying everything for everyone.
- The heaviness of knowing the only person you can count on… is you.
the BELIEF
- That alcohol helps you keep going.
- That it’s the reward for holding it all together.
- That when there’s no one else to lean on, at least there’s wine.
the ACTION
- You’ve repeated so many times.
- they start to feel more like autopilot than a choice.
Who is Jeanette Hu,
and why did I walk away from AA?
Hey there, I’m Jeanette—the founder of Sober Curiosity, a former daily drinker and therapist-turned-sobriety guide.
I help growth-minded individuals break free from old drinking cycles and build a fulfilling alcohol-free life—without 12-steps, shame-based labels, or white-knuckling your way through.
Here’s the truth:
I’ve only been to AA once.
And it wasn’t bad, actually.
It was held in a brightly lit activity room on my college campus. The group leader was warm and welcoming. There were other students my age. There were even homemade chocolate chip cookies. Honestly—nothing to complain about.
So why didn’t I go back?
Because I couldn’t reconcile with the label “alcoholic”—or the idea that I was powerless.
Yes, I can admit: I loved alcohol a little too much.
But no—I won’t reduce myself to a label that says that’s all I am.
Yes, I struggled with control. Sometimes I even found it hard to get alcohol out of my head.
But no—I don’t believe that means I’m powerless.
That’s why I went looking for another path to freedom—
one that’s a little less conventional, and maybe even a little controversial.
And when I couldn’t find it, I built it.
You Can Reclaim Joy, Freedom, and A Deep Sense of Fulfillment Without Alcohol
(Even If You’ve Tried and Failed Before)
Instead of walking into a second AA meeting,
I walked into graduate school.
Earned my Master’s in Clinical Psychology.
Specialized in addiction recovery.
And I created a new approach— one rooted in compassion and empowerment— for folks like us: growth-minded, high-functioning drinkers who want a different way.
I call it: The Four Pillar Sobriety System™
Each pillar counters one factor in the dependency loop:
Pillar 1 — Value Discovery: to reconnect with what truly gives you satisfaction and fulfillment
Pillar 2 — Belief Upgrade: to rewrite the story you’ve been told about alcohol and about yourself.
Pillar 3 — Skill Building: to replace alcohol with empowering tools to meet the needs that alcohol once helped you meet in life.
Pillar 4 — Mindset Shifting: to cultivate a mindset that allows you to turn any setback or challenge into stepping stones.
Are you ready for a transformational journey to outgrow alcohol and come home to joy, freedom, and the version of you that doesn’t need to numb?
Here is how we start
Step One
Clarity Call — 30 Minutes
Normal Rate: $100
Free Now for a Limited Number of Spots
A laser-focused conversation to help you get clear on where you are in your journey—and what you truly want in changing your relationship with alcohol.
We’ll look beyond fear and shame, and begin tapping into your unique desires and deeper vision: the possibility that excites you and pulls you forward.
Step Two:
Discovery Package — 3 Sessions
$200 / Session
Phase I: Rediscover
Three in-depth private coaching sessions designed to explore the root of your drinking patterns and spark meaningful inner shifts.
We’ll dive into your history, your current relationship with alcohol, and your overall well-being—to get a holistic picture of where you are and where you want to go.
These sessions lay the groundwork for everything to come. I’ll also share my impressions and outline a potential path forward, with plenty of room for it to evolve as you do.
By the end of session three, we’ll have a solid sense of fit—and make a mutual decision about whether to move into ongoing support.
Stage Three:
Ongoing 1:1 Private Coaching
$180 / Session
If we’re a good fit, you’ll have the option to continue with high-touch, customized support. Together, we’ll discuss the plan, session frequency, and pacing that fits your needs.
Here’s what ongoing work often looks like
On-going 1:1 Private Coaching
Phase II: Reconnect + Reform
You’ll gain full access to the 20-lesson Sober Curiosity Lab, a self-paced program designed to help you:
- Uncover the needs alcohol is serving in your life and understand your drinking patterns through a compassionate, science-informed lens
- Identify the core beliefs that drive your desire to drink—and rewrite them in ways that support emotional freedom
- Build new skills to prepare for your personalized 30-day alcohol reset
Typically takes between 10–20 weeks. Actual timing varies depending on your pace and how you choose to move through the lessons.
Most clients meet for weekly sessions during this phase.
On-going 1:1 Private Coaching
Phase III: Reset
We’ll use my signature 30-day reset strategy to launch your 30-day alcohol reset.
This phase focuses on supported action and includes:
-
A personalized, emotion-based reset vision to anchor your motivation
-
Weekly coaching, tailored tools, and ongoing accountability
-
A focus on mindset shifts that help you turn setbacks into stepping stones
-
Continued practice and skill-building to support your alcohol-free life
Timing varies depending on your pace and support needs.
Weekly session highly encouraged during this phrase.
On-going 1:1 Private Coaching
Phase IV: Rebuild + Redesign
This phase is about maintaining momentum, reflecting on your reset, and building a deeply fulfilling, addiction-free life that aligns with your values.
We’ll work together to:
- Identify alcohol-free “anchors” that keep you grounded each day
- Create a weekly rhythm that supports your addiction-free growth
- Integrate value-aligned activities that bring joy, meaning, and connection
Timing varies.
Most clients start with weekly sessions, then shift to biweekly as needed over the course of 3 to 6 months.
Ready to embark on your personal transformation journey?
Reach out today to begin your path to a fulfilling life free from alcohol overconsumption with our tailored coaching programs.
Why Choose Sober Curiosity 1:1 Coaching?
✔ A Non-AA Approach That Puts You in Control
→ No one-size-fits-all method—YOU define your sobriety journey.
✔ Rooted in Science & Behavior Change Psychology
→ Uses Cognitive Behavioral Therapy (CBT) for sustainable change.
✔ Personalized, One-on-One Guidance
→ No generic advice—every session is tailored to YOUR needs.
✔ Flexible Coaching Options
→ Choose a plan that fits your needs, from introductory to comprehensive coaching.
Oh, hey there!
I'm Jeanette, your non-AA Sober Curiosity mentor
Jeanette is the founder of Sober Curiosity — a former daily drinker and therapist-turned-sobriety guide who helps growth-minded folks break free from alcohol’s grip and go from white-knuckling it, feeling deprived, and missing the buzz to feeling free, confident, energized, and genuinely good about saying “No” to a drink.
Clients describe her as “one of the most kind-hearted and non-judgmental people they’ve ever met.” Her compassion-infused, empowerment-driven approach has been featured in The New York Times and regularly appears in Psychology Today.
Before finding her calling in the sober space, Jeanette once owned a tattoo shop in Beijing. These days, you’ll find her sipping tea with a good book in hand — and zero interest in hangovers.
Important Note