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Go from secretly struggling to empowered alcohol-free
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Break the old drinking patterns and redesign a joyful, fulfilling alcohol-free life
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 A non-12-step membership for high-achieving individuals who are ready to break free from the old drinking cycle and rediscover joy, confidence, and freedom—without alcohol.


Patrick, Former StudentÂ
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Jeanette is one of the most kind hearted and non-judgmental persons I have met. The biggest AHA moment in Sober Curiosity Lab is that I am NOT somehow broken or defective.
A Quick Story About
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Why You Need to Discover How to Become Empowered AF—From a Therapist Turned Sobriety Guide
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HEY, I'M JEANETTE!
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In 2016, I was diagnosed with Alcohol Use Disorder. I tried doctors, AA, and endless self-help books, but nothing clicked.
So instead of walking into rehab, I walked into graduate school.
Majoring in Clinical Psychology and specializing in addiction recovery, I devoted my studies and career to finding a new way to break free from alcohol’s hold.
That’s how I discovered the invisible drinking loop that kept pulling me back into the same cycle.
Five years later, the Empowered AF 4-Pillar System was born — a fresh approach that helped me, and many of my clients, break old drinking patterns and build joyful, fulfilling alcohol-free lives.

And here’s what I know about YOU...
The answer to breaking your drinking cycle has little to do with how much willpower you do—or don’t—have.
The answer lies in how quickly you can find the right strategy that actually works for you.
One that allows you to let go of alcohol without:
- White-knuckling
- Feeling deprived
- Wondering if you’re missing out on all the fun
And who better to show you that strategy than someone who’s already walked the road?
👉 You’re looking at her.
As a decade-long daily drinker turned psychotherapist, I’ve learned through my own journey —let me say this:
If you’ve ever felt like there must be a better way — I’ve been there, and you’re right.
There is a better way.
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"Just quit” is not always the answer, because...
Here’s why we really drink—
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A Drinking Loop That Involves Four Hidden Forces
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—and only one of them is about drinking
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Universal
Needs
Alcohol often serves a purpose — to help us relax, connect, or feel belong.Â

Limiting
Beliefs
We were taught to see alcohol as a shortcut to meet those needs — a way to unwind, be social, or fit in.

Habit
Loops
When drinking “works,” our brain takes note. With enough repetition, habit loops form, making drinking feel automatic.

Disempowering
Mindset
We start to believe in stories like “I can’t have fun/relax/connect with others without drinking,” and these beliefs keep us stuck.
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That’s why willpower alone often doesn't work —
because alcohol isn’t the problem, it’s been the solution.
That’s why we do things differently with the Empowered AF System.
So, let me ask you: if you could...
Finally stop the mental tug-of-war with alcohol —
and feel free, confident, energized, and genuinely good about saying no to a drink —
...would you give yourself that gift?Â
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Or would you keep on with the white-knuckling, the deprivation, and the FOMO…

White-knuckling your way through the week, counting the days since that last glass, secretly wondering how long you can keep it up.

Promising “just one glass” will be different this time — and waking up with that same pit of regret.

Feeling deprived at dinner parties or Friday nights — smiling through the FOMO while everyone else “relaxes” with a drink in hand.Â

Trying again after another slip — feeling like you’ve failed, even though you’ve been trying harder than anyone knows.
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Imagine waking up clear-headed, confident, and proud of how far you’ve come — no more guilt, no more guessing if you can “hold out.”...

Past Student, DavidÂ
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A big thank you for making sobriety an actual possibility in my life where anything else I have tried in the past has failed.
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Once you understand these four hidden forces, breaking old drinking patterns stops being about “just stop drinking”, it''s about... Â
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Unlocking an Empowered AF System That Works...Â


Value
Alignment
Realign your actions and goals with what truly matters to you

Belief
Reconstruction
Rewrite the stories that keep fueling the desire to drink

 Skill
ExpansionÂ
Expand your AF skill toolkit and let go of the crutch of alcoholÂ

Mindset
Upgrade
Upgrade to a growth mindset that allows you to turn challenges into progress
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It’s how I stopped white-knuckling through sobriety —
and how my clients have gone from feeling stuck, deprived, and missing the buzz
to feeling free, confident, energized — and genuinely enjoy life without alcohol.
Don’t just take my words for it...Â

David. B, Former Student
The Sober Curiosity approach is sensible, logical, and reasonable.
My biggest AHA moment was realizing why so many other methods, such as A.A., Treatment Centers, or Church attendance has not worked.

Jamie Lavender, LMFT
Jeanette’s work is grounded in research, including the most recent, cutting edge ideas about working with substance use and behavior change… Her own lived experience, great therapeutic skill, and integration of evolving concepts and research, all of which keeps ther model growing and current. |
 It’s time to give yourself the gift of peace, joy, and confidence —
by reclaiming your relationship with alcohol inside the
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Sober Curiosity SocietyÂ
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A non-12 step membership or high-achieving individuals ready to break free from the old drinking loop — and build lasting freedom, confidence, and joy without alcohol.Â
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Past Student, DavidÂ
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We can learn to discover what it is that really does make us happy, give us good feelings, and helps us resolve unwanted feelings without using a substance.
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Sober Curiosity is a road map to undo years of being conditioned to filling up a void with a substance and replacing it with things unique to each person that was meant to make their life fulfilling.
How We Make It Happen Together…
The Empowered Alcohol-Free Triple Threat
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Three powerful layers of support that work together to create real, lasting change.
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 No.1
Monthly Belief
Rewrite Deep Dive
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Go from “fighting the desire” to “rewiring the desire.”
Each month, we’ll tackle one alcohol-related belief that fuels your urge to drink — and rewrite it using psychology-informed, science-based tools.
So that you stop trying to resist the drink and start to release it for good.
Because when you change the belief, the craving loses its power.

No.2
Monthly Skill
Expansion Deep Dive
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Go from “needing the crutch” to “confidently alcohol-free.”
Every month, you’ll learn one practical, Empowered AF skill to apply in your daily life — helping you replace the crutch of alcohol with tools.Â
So that you can rebuild self-trust and confidence, not through willpower, but through skill power.Â
Because empowerment doesn't comes from remove alcohol, it comes from replacing it.Â

No.3
Bi-Monthly Live
Coaching Calls
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Go from “struggling alone” to “thriving together.”
Twice a month, join live group calls for personalized guidance, connection, and real-time coaching.
So you can feel seen, heard, and held by people who gets it.Â
Because growth happens faster (and feels easier) when you’re not doing it alon

Past Student, Patrick
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After having worked through this course I feel as though my relationship with alcohol is changing. Although I am not completely there yet, I no longer feel the need to drink to have a good time relax, or reward myself for a long week at work.
There is more...
The Thriving in Sobriety Bonus Boost
(Because sometimes a little extra makes all the difference)

Bonus #1
5-Day Make-It
Happen ChallengeÂ
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Worried about getting overwhelmed? I’ve got you covered.
Five days. Five steps. Each under 10 minutes — momentum guaranteed.
This guided challenge helps you get out of your head and into action — with instant wins that build confidence fast.

Bonus #2
Micro-Dose
Emails
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Busy life? No worries.
These bite-sized bursts of inspiration, mindset shifts, and skill-building tips are delivered straight to your inbox twice a week.
Designed to create maximum progress with minimal effort — because transformation should fit your real life, not the other way around

Bonus #3
Private
Community Access
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Tired of feeling alone? You don’t have to anymore.
Our intimate, exclusive community is open 24/7 — a space where you can drop in for a laugh, a vent, a pep talk, or just to know you’re not the only one figuring this out.
Because connection is what turns change into a lifestyle.
Bonus #4
The Empowered AF Success Path
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Embark on a guided journey toward a renewed relationship with sobriety — and with yourself


 Stage One
Rediscovery
Rediscover the deeper why behind your desire to drink less

 Stage Two
Reconnect
Reconnect with the personal values that truly motivate you

 Stage Three
Rewrite
Rewrite the social conditioning that keeps you stuck in the drinking cycle.

 Stage Four
Reset
Reset your drinking patterns and build new AF skills

 Stage Five
Redesign
Redesign a thriving alcohol-free life with a growth mindset
Become Empowered Alcohol-Free
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Two ways to begin your Empowered AF journey and reclaim joy, confidence, and freedom
7-DAY MONEY-BACK GUARANTEE
What if it doesn't work for you? Then I won't keep your money.
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If you have completed the 5-Day Make-It-Happen Onboarding Challenge in full and don't like it, show us the completed action steps and get your money back. Simple as that.
FREQUENTLY ASKED QUESTIONS.
What time are the live groups?
How big is the group size?
As a member, will I have online access to you outside of the group or be able to schedule a 1:1 check-in call with you?
Is this membership the same as therapy?
Can I cancel my membership anytime?
Other questions?
From Struggle to Thriving, Without AA or 12-Steps
What is Possible Inside Sober Curiosity Society

đźš« BEFORE:
The Struggle with Recovery
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❌ Sipping your sparkling water, smiling and nodding along at a party—while secretly consumed by envy: "Why can’t I drink like them?"
❌ White-knuckling through cravings, feeling like you’re just one bad day away from slipping back.
❌ Sitting through social events on edge, fixated on what you're not drinking instead of enjoying the moment.
❌ Beating yourself up after a slip, feeling like you’ve failed and have to start over.
❌ Feeling isolated, unsure how to have fun, connect, or unwind without alcohol.

đź’ˇAFTER:
The Sober Curious Transformation
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✅ Sipping your sparkling water, fully engaged in the moment—laughing, connected, and completely free from FOMO.
✅ Effortlessly passing on alcohol, not because you have to, but because you genuinely don’t want it.
✅ Enjoying social events with ease, feeling fully present and confident—without obsessing over what’s in your glass.
✅ Seeing a slip as a learning moment, not a failure—no more shame, just growth.
âś… Feeling connected to a like-minded community that supports you in building a fulfilling, alcohol-free life.

From Struggle to ThrivingÂ
— Without AA or 12-Steps
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You’ve seen what’s possible inside the Sober Curiosity Society —
a life where freedom, confidence, and joy replace guilt, craving, and FOMO.
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Now it’s time to choose your path forward
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You don’t have to keep fighting this alone.
You’ve tried willpower. You’ve tried waiting for “someday.”
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Now, it’s time to try a strategy that finally works.
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